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Behold, the Power of “WE”

Whether we want to admit it or not, we all want to belong to something. It’s only human nature to enthusiastically support being part of a group — whether it’s your family, your favorite sports team,...

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Quality: What is Yours Saying About You?

Back in the early 90s, when I was still working in industry, the ISO 9000 quality system was all the buzz. ISO 9000 refers to a system of internationally accepted quality management standards. Many...

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Quik Tip Tuesday: Spank the Competition with Superior Service

A funny thing happened while I was shopping at the mall over the weekend. John needed to get a couple pairs of blue jeans, so we headed over to JCPenney. They were having a sale on his favorite brand,...

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Brand Equity: A Long-Term Investment

Just like a home builds equity, your brand builds equity over time. The process begins with choices on color palette, logo and tagline, and is reinforced over time with careful planning, positioning...

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Market Your Brand the Monster Way

Earlier this week, Ad Age® ran Pete Blackshaw’s updated 2010 Social Media and Mobile Glossary. The list was originally published in January of this year, and included such gems as “Twitstop,” “Quad...

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Pondering Your Brand Epitaph

Years ago, an English teacher of mine asked my class to write their own epitaph. The assignment always stuck with me, although over the years the significance of the message has changed a bit. Back...

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Are “Cringe-Worthy” Commercials Just Pushing Campy Commodites?

Do you still watch commercials? If you do, you are part of a dying breed of television viewers. With the advent of TiVo and cable DVRs, most of us don’t watch nearly as many commercials as we used to....

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Tarnished Brand Image: a Tale of Two Sheens

Yesterday was a big news day for the Sheens. Two of the sons of Hollywood heavyweight Martin Sheen found themselves at opposite ends of the news spectrum yesterday — when stories of both Emilio and...

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Would You Like Service with That?

  How does poor customer service impact your brand? This has been a crazy week in terms of customer service — from really great to really awful. In both cases, the service has impacted how I viewed the...

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Don’t Let Tenacity Become Stubbornness

When you meet or read about successful people, the word tenacity often makes its way into the conversation. It’s one of those key ingredients in the success recipe that you simply can’t do without. The...

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